SEO7 min readMay 30, 2026
SEO in the age of ChatGPT.
Rank #1 on Google and you get the click. Get cited by ChatGPT and you get the customer. You need both.
By Pulse Studio
Two engines, two behaviours.
Search engines index and rank. AI answer engines synthesise and cite. Optimising for one doesn't automatically optimise for the other.
What AI engines reward.
Clear structure. Explicit definitions. Numbers with sources. Comparison tables. A single canonical answer to a specific question, not a 3000-word listicle.
The measurement gap.
Nobody has a proper 'rank tracker' for AI engines yet. We check citations manually across a set of high-intent queries every week. It's crude, but it's the only honest signal today.